After a much long awaited wait, we are taking this one back to 1998 in this edition of Throwbakk Tuesdays showing love to Cash Money Records as they kind of set the bar for a lot of things in hip hop especially a sneaker trend. Since Swizz Beatz just signed a deal with Reebok it was only right to show love to the forefathers. Soulja Ree’s were a trend set by the Hot Boys and many who listened followed suit growing up to buy the same sneakers that the Hot Boys rapped about which were Reebok Classics. Saying that they set the bar for a lot of things in hip hop is more or less talking about “Brian Baby” Williams being a strategic business man. He is the one that structured the Hot Boys of Cash Money to have a Reebok deal and that was the blue print for Hip Hop artists nowadays such as B.O.B. , Fabolous, 50 Cent, and Hova have all had Reebok sneaker deals. Lil Wayne sure has come along way but he really couldn’t have done it without the Hot Boys and also the business mindset of Baby.
"HOT BOYS"
REEBOK CLASSICS
REEBOK PUMPS
*KOMING SOON TO MY KLOSET ,^)8
SWIZZ BEATZ
The official music video for ‘Reebok Back’ with the help of Rick Ross and Maybach Music’s Meek Mill.
#MMG
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